My assignment was to promote a paper line using information about the paper as a creative starting point and as a means to showcase and promote the paper.
I chose Entrada by Moab for its organic cotton rag and its unusual name. I learned that Entrada means entry, and I became interested in the concept of movement and transition. I chose to relate this idea of entering(s well as exiting)to my own experience of leaving my home on a farm to journey to the city for school. I used old journals, keepsakes, and photographs to tell the story of a new season in my life.
The result was a book that promoted Entrada in all its weights, grains, and colors by chronicling my journey from farm to city and my first few months in a new environment.