The initial design for Drambuie wasn’t effectively representing the brand, its history, or current market trends.
I began with the history of liquor, dating back to the 17th century Scottish Highlands. I decided to infuse the design with Scots-Anglo flavor and target men, transforming the look and feel to better represent the classic liquor.
The finished design is masculine, refined, and classic. It more accurately reflects the history and richness of the drink that satisfies.