Two Icons, Together At Last
Summer of 2025 brought a first for Old Navy; a brand collaboration with fellow American icon Disney. Product designs, creative and marketing were all completed in-house at Old Navy and the collaboration was full of joy, whimsy and plenty of iconic flag tees proving no one does summer like Old Navy.
I used the graphic package created by our in-house concept team to create digital assets tailored to platforms across site, email, cardmember exclusives, e-commerce and print.
The numbers: Old Navy becomes the #1 direct-to-retail partner to Disney. Together with Anna Sui, Disney generated 40M in revenue. Disney graphic tees drove 6M of Old Navy’s overall business in the category.
