Old Navy’s First Ever Designer Collaboration
I was briefed to create digital assets for Old Navy’s first designer collaboration with Anna Sui under Zac Posen’s creative leadership. I acted as lead in-house designer for Old Navy, taking an ever-evolving graphic package and establishing a consistent look and feel across cardmember exclusives site, email and e-commerce. I also formed and maintained working relationships with LOOK’s art directors and designers, facilitating a collaborative process which lead to smoother creative reviews and hand-offs in later collaborations like Christopher John Rodgers in Spring of 2026.
I used the graphic package created by LOOK to create digital assets across site, email, cardmember exclusives and e-commerce. I also directed junior members of our team to create PR invites and product look books based on the design look and feel I’d set.
This was a special project for me seeped in nostalgia. As a teenager obsessed with Teen Vogue, getting to work on a project with two fashion giants like Zac Posen and Anna Sui infused with the brand-right relevance of Pink Pantheress was a dream come true.
The numbers: Final Impressions were 7.1 Million and drove 3 million in sales on launch week alone. This collection also contained the single most expensive item ever offered by Old Navy and the first item ever to completely sell out (it was the fur trimmed coat and I have it, it’s great).
Homepage
Cardmember Early Access
