My assignment was to promote a paper line using information about the paper as a creative starting point and as a means to showcase and promote the paper.
I chose Entrada by Moab for its organic cotton rag and its unusual name. I learned that Entrada means entry, and I became interested in the concept of movement and transition. I chose to relate this idea of entering(s well as exiting)to my own experience of leaving my home on a farm to journey to the city for school. I used old journals, keepsakes, and photographs to tell the story of a new season in my life.
The result was a book that promoted Entrada in all its weights, grains, and colors by chronicling my journey from farm to city and my first few months in a new environment.
The initial design for Drambuie wasn’t effectively representing the brand, its history, or current market trends.
I began with the history of liquor, dating back to the 17th century Scottish Highlands. I decided to infuse the design with Scots-Anglo flavor and target men, transforming the look and feel to better represent the classic liquor.
The finished design is masculine, refined, and classic. It more accurately reflects the history and richness of the drink that satisfies.
As a diverse brand, Kiehl's didn't have a distinctive voice. Promotional materials were in consistent; the company needed a visual language that could express the values of natural ingredients and scientific formulas.
I began with researching the company fully trying to understand definitively what Kiehl’s was about. After I identified the values of natural and scientific, I formed a concept around the idea of synthetic nature.
The result was a consistent visual language that accurately represented the company and expressed the key attributes that Kiehl’s strives to achieve, developing scientifically tested formulas using the richness of natural resources.
My assignment was to create a mobile application that would serve an urban city like San Francisco, whether for tourists or locals. I chose to focus on San Francisco's striving music scene and the history that made it great.
I began looking at the music apps that were available and quickly saw that they were none that crafted playlists based on your actual location, nor did they offer any historical context. I decided to make my app a mix of both.
The final app is the best of both worlds, offering custom and curated playlists, historical facts and information, and the ability to share newly discovered songs and albums.
Brenda's French Soul Food
As a brand, Brenda’s wasn’t successfully communicating its French and southern roots.
I began thinking about the similairities and differences in French and southern culture, hoping to find some common ground. What came to me was a verbal expression fusing both cultures together in a welcoming way.
A full identity system that combines French and southern influences with consideration to California audiences. A consistent look and feel including a new color palette and icon system help to round out the brand
What's the Word?
The board game design was out-dated and didn’t reflect the quirky and energetic nature of game play.
Inspired by the nostalgia of vintage board games, I decided to incorporate a retro theme into my designs. I collaborated with an illustrator to bring to life a cast of characters which added a unique element to the player's experience.
The final board game design is colorful, illustrative, and inviting, evoking nostalgic sentiment with a fun attitude.
The existing identity of the clothing retail company lacked a child-like quality, leaving it feeling generic and corporate.
I began thinking about symbols that are associated with childhood. I explored the concepts of nature and abstraction in my identity studies. Ultimately, none were able to capture the simplicity of childhood like a child’s smile.
The final logo, applications and subsequent visual system displays the simple joy of a child’s smile, while artful styling and a modern color palette give a sophisticated feeling.
Evian’s current design wasn’t communicating for their biggest audience.
Long associated with the world of fashion, I chose to focus on creating a fresh design that appealed to Evian’s strongest market: young, fashion conscious women.
The finished product is colorful, light, feminine and refreshing, with a tasteful nod to the fashion world.
The High Museum of Atlanta
The visual language of the High Museum of Art was surprisingly conservative considering its status as the top modern art museum in the southeastern United States.
I decided to balance the clean design that existed by adding modern elements to the new museum collateral while still remaining accessible to the public.
The result was an identity that retained elements of the previous design(including the logo)with the addition of strong colors and a fresh typographic palette.
After examining Trader Joe's offerings, it became clear that the brand lacked certain product lines that would add diversity.
My group and I began by identifying demographics that were underrepresented and tailoring lines to fit those groups. We chose typography, color, and imagery that we felt would communicate.
The finished products lines offer fresh, exciting new oppourtunities for Trader Joe's to grow as a brand and attract customers.