You-la, Me-la, She-la,We-la
Hoopla is an institution within the Stella&Dot Family of Brands community. The annual 3 day event is held in a different American city each year and draws hundreds of ambassadors looking forward to keynote speakers, leadership workshops, product launches, tech innovation and parties.
When I was given this brief, I knew it was an opportunity to have some fun. I leaned into the word “Hoopla”, creating assets that played upon the word by referencing the spirit of joy and community that the event embodies. I also embraced color and typography, creating assets that felt fun and empowering. I truly wanted each woman that walked through those conference room doors to feel celebrated and equipped to achieve her goals on her own terms.
