Old Navy x Anna Sui

In late Fall 2022, I was briefed to create a graphic system for the upcoming Winter 2023 season at Old Navy. This graphic system required a consistent graphic tone throughout multiple campaigns ranging from home page, email, paid social, and print, the ability to highlight our beloved franchises from Powersoft to Pixie, and to communicate the undeniable mix of fun, fashion and value that is central to the Old Navy brand.

I was part of the pre-season team that developed the Winter 2023 campaigns and, once approved by creative and marketing leadership, led designers in the in-season graphic implementation. The result was a diverse mix of creative, product-proud campaigns with a strong graphic thread that tied everything together.