A collection of posters from various projects during my time at the Academy of Art University.
Art Direction: Various instructors at Academy of Art University
Copywriters: Justin Sanders, Beebe Xia
Creative Director: Patty Jordan
My assignment was to promote a paper line using information about the paper as a creative starting point and as a means to showcase and promote the paper.
I chose Entrada by Moab for its organic cotton rag and its unusual name. I learned that Entrada means entry, and I became interested in the concept of movement and transition. I chose to relate this idea of entering(s well as exiting)to my own experience of leaving my home on a farm to journey to the city for school. I used old journals, keepsakes, and photographs to tell the story of a new season in my life.
The result was a book that promoted Entrada in all its weights, grains, and colors by chronicling my journey from farm to city and my first few months in a new environment.
As a diverse brand, Kiehl's didn't have a distinctive voice. Promotional materials were in consistent; the company needed a visual language that could express the values of natural ingredients and scientific formulas.
I began with researching the company fully trying to understand definitively what Kiehl’s was about. After I identified the values of natural and scientific, I formed a concept around the idea of synthetic nature.
The result was a consistent visual language that accurately represented the company and expressed the key attributes that Kiehl’s strives to achieve, developing scientifically tested formulas using the richness of natural resources.
When I first moved to California, I was homesick. I missed a lot things about Georgia but above all, I missed the food.
I redesigned Brenda’s because I didn’t feel at their current identity did justice to the vibrant spirit and cuisine of New Orleans.
A full identity system that combines French and southern influences with consideration to California audiences. A consistent look and feel including a new color palette and icon system help to round out the brand.
The board game design was out-dated and didn’t reflect the quirky and energetic nature of game play.
Inspired by the nostalgia of vintage board games, I decided to incorporate a retro theme into my designs. I collaborated with an illustrator to bring to life a cast of characters which added a unique element to the player's experience.
The final board game design is colorful, illustrative, and inviting, evoking nostalgic sentiment with a fun attitude.
The initial design for Drambuie wasn’t effectively representing the brand, its history, or current market trends.
I began with the history of liquor, dating back to the 17th century Scottish Highlands. I decided to infuse the design with Scots-Anglo flavor and target men, transforming the look and feel to better represent the classic liquor.
The finished design is masculine, refined, and classic. It more accurately reflects the history and richness of the drink that satisfies.
Evian’s current design wasn’t communicating for their biggest audience.
Long associated with the world of fashion, I chose to focus on creating a fresh design that appealed to Evian’s strongest market: young, fashion conscious women.
The finished product is colorful, light, feminine and refreshing, with a tasteful nod to the fashion world.
The visual language of the High Museum of Art was surprisingly conservative considering its status as the top modern art museum in the southeastern United States.
I decided to balance the clean design that existed by adding modern elements to the new museum collateral while still remaining accessible to the public.
The result was an identity that retained elements of the previous design(including the logo)with the addition of strong colors and a fresh typographic palette.
After examining Trader Joe's offerings, it became clear that the brand lacked certain product lines that would add diversity.
My group and I began by identifying demographics that were underrepresented and tailoring lines to fit those groups. We chose typography, color, and imagery that we felt would communicate.
The finished products lines offer fresh, exciting new oppourtunities for Trader Joe's to grow as a brand and attract customers.